BMW i. Events.
BMW i. BORN ELECTRIC TOUR.
Welcome to a new world of visionary mobility.
Experience BMW i with the BMW i3 Concept and the BMW i8 Concept as pioneer vehicles of the first electric cars from BMW. Find out more about our mobility services, all new sustainable materials, latest technological developments, lifestyle trends and what premium mobility of tomorrow is all about. BMW i will host events worldwide: in Rome, Dusseldorf, Tokyo, New York, London, Paris and Shanghai.
Experience BMW i.
Coming soon:
- Beijing: 31st July - 4th April 2013
In review:
Paris highlights from 4th to 7th April 2013
New York highlights from 14th to 18th November 2012
Tokyo highlights from 6th to 8th October 2012
Dusseldorf highlights from 5th to 9th September 2012
Rome highlights from 21th to 23rd June 2012
BMW i & Dwell:
The Sustaethics Event at Art Basel Miami Beach 2011.
On December 2nd, BMW i and Dwell took the stage together at the 11th annual Art Basel Miami Beach, one of the most prestigious art events in the world. To celebrate the launch of the BMW i3 Concept and BMW i8 Concept, the 2 vehicles were presented to almost 1.000 attendees in an exciting event space designed by inimitable Miami architect Chad Oppenheim, within the walls of a parking structure by Swiss architecture team Herzog & de Meuron.
It seemed to be the consensus among the guests at the Sustaethics Event on December 2nd, that the ongoing partnership between Dwell and BMW i is a most fruitful one. The event – as was immediately apparent from the 500 trees dotting the event space (a donation from BMW i to the Million Trees Miami initiative) – set the stage for the future of the brand: a holistic approach to rethinking the way we live and move.
Watch the video below to see DJ Chelsea Leyland play against the backdrop of the BMW i3 and BMW i8 concept cars, as well as hear from Benoit Jacob, Head Designer of BMW i and Michela O'Connor Abrams, President of Dwell Media.
